The campaign was initiated by a marketing agency seeking to make a “test case” for their customers on the effective use of social media to gather public support. They are now advertising the campaign on their website as a “success” that proves their expertise on artificially influencing public opinion. Screen capture of this agency’s marketing (link here, but I am screencapping in case they change or remove it): in Dutch, a “portfolio” of this marketing agency’s customers where, at the bottom, there is a message in Dutch stating “The proof that social media works: from 0 to 720,000 “likes” in 20 hours”, followed by a link to the racist petition. (The number of “likes” at the time of this writing is at 2.1 million). To sum it up, a business is making money out of enforcing anti Black racism and exploiting the legacy of slavery. And yet, two million people will willfully adhere to this campaign claiming it “represents them”, obviously ignoring that each time they support it, they are merely a number for a corporate enterprise to make $$ out of the whole ordeal. Then, a rather significant number of those two million people will viciously attack anyone who opposes them.
Flavia Dzodan in Zwarte Piet, racism and gaslighting as a culture wide phenomenon in The Netherlands (Red Light Politics)